Popularity Is Not Proof of Success

(2 Timothy 3:14-4:5)

438. That’s how many followers I have on Instagram. 22 is the number of subscribers I have on this blog. 12 is how many average plays each episode of my podcast gets. With those kind of numbers, it’s probably no shock to you that at the beginning of this year I considered donating 100% of my salary to charity and simply living off the income I generate online. 

The reason you’re laughing right now is because you know how unimpressive those numbers are, so it’s quite laughable to think those numbers represent anything remotely resembling popularity. But it illustrates what we tend to accept as general truth today, which is, if something or someone is popular, that makes them a success. We live at a time when something going viral can lead to celebrity success or product or branding success seemingly overnight. What does that reinforce? Popularity proves that something is successful. If a lot of people like it and everyone has to have it, well, isn’t that success? If it leads to more exposure for the celebrity or generates skyrocketing revenue for shareholders, isn’t that success? 

In my previous sermon post, I mentioned that these two messages would serve as compliments to each other. They are both warnings against determining the success of the Word on the basis of its results. Previously, when we saw Jesus just about corralled off a cliff as a result of how unpopular his message was, the point was made that Rejection is Not Proof of Failure. That is, rejection – the deplorable behavior in response to Jesus’ preaching – did not and does not indicate that the Word is a failure or ineffective. The Word always works. The warning this time, though, may be an even more challenging truth for us to accept in our culture: we may have to be even more on guard against the other extreme of allowing popularity to serve as proof of the Word’s success.

If we’re going to focus on success this, it seems a worthwhile exercise for us to step back a moment and check our definition of success. Are you personally successful? What standard of measurement would you use to answer that question? Is it a matter of income – how much you make? What about how impressive sounding your job is? Does a trophy spouse or a large house equal success? Kids that excel academically or athletically? Is it who you know, rubbing elbows with the heavy hitters and name-dropping left and right? What standard or expectation needs to be met for you to consider yourself personally successful?

How would we answer the same question if we asked it of our churches? What standard of measurement would you use to answer that question? Sunday morning attendance? If so, by total number each Sunday or by percentage of members who worship weekly? Compared to other churches our size across the country or just in CA? Compared to ten years, twenty-five, or forty-five years ago? What did we average last year? 99. If popularity is gauged by numbers and numbers equal success, then we’re failing – quite miserably at that! In forty-five years the best we can do is 8 fewer people in church on average each week (the worship average forty-five years ago was 107)??? 

But if we only go back to COVID, our attendance since then has actually increased steadily each year… Or if we look at this or that or the other thing, well, eventually we’ll find something we can count as successful. Offering totals? Building projects? Awareness in the community? What standard or expectation needs to be met for you to consider our church successful? 

Realize something about our measurements of success: it’s natural for us to find them where we want to look when we’re the ones defining success. But that isn’t terribly helpful, is it? There must be some objective metric for success. Hmmm… I wonder where we could ever hope to find such an indicator of success. Call me crazy, but let’s try the Bible. 

As Paul wrote to Timothy, do you suppose he was providing guidance for Timothy on how to kill his church? Was Paul trying to sabotage Timothy’s ministry so that it would fail miserably? Of course not! Paul was giving advice and encouragement to help him succeed in ministry and life. 

Oh, and if you wish to analyze the numbers Paul highlights in his recipe for success, you’ll only come across one mention of numbers – and it isn’t positive. The only time Paul references numbers is the negative impact that large numbers of false teachers will have in fleecing people by telling them “what their itching ears want to hear” (4:3). 

So if Paul doesn’t point to numbers to encourage Timothy toward a successful ministry, what gets his attention? It may be best summarized in verse two: “Preach the word; be prepared in season and out of season; correct, rebuke and encourage—with great patience and careful instruction.” 

This encouragement is the essence of everything that Timothy should be busy with in his life and ministry, given the gravity of what preceded. Paul set a very serious tone by calling God as his witness! “In the presence of God and of Christ Jesus, who will judge the living and the dead, and in view of his appearing and his kingdom, I give you this charge” (4:1). This verse builds up and crescendos in such a way that we’re hanging on Paul’s words. What is it? What is the charge? What is such a big deal to God? 

That we preach his Word.

Because that is what God uses to do his work. He has given us no other charge as his church and his people, and no other assurance that he works through any other means than his Word. There is no, “the Word and…” – just the Word! Paul was communicating to Timothy that preaching the Word was not just the most important thing on a list of many other responsibilities, but rather that it’s the only thing; there really is nothing else at all than preaching the Word! 

So if we want success, if we want to be and do what God is interested in us being and doing, then he must be the one accomplishing that in and through us. And he does it in only one way: through his Word. 

Earlier I wrote about defining success in your personal life and defining success as a church. But I fear such a distinction may be unhelpful, because it leads us to think of them as separate things: there is my church life over here and there is my personal life over there. 

But that’s a false distinction, because there isn’t one or the other, but simply the believer’s life. When we read the words of Paul to Timothy, Paul doesn’t make some artificial distinction between what happens on Sundays versus the rest of the week, or what happens at church versus everywhere else. 

No, everything Paul is writing to Timothy has to do with his whole life, and more specifically, the role of the Bible in it. He doesn’t refer to what Timothy does during his office hours in his study at church and then what he does later on when he’s at home. He simply points out how the Word is to work in his whole life, including his personal life. 

When we take a good hard look at the Word’s popularity in our own lives, an honest look will lead us to appreciate how off the mark this idea is that popularity is proof of success. If popularity is the criteria for success, how popular is the Word when compared to the time we give to other interests in our life? Does the Word look as popular as, say, sports, whether watching, playing, or shuttling kids around? How about your favorite streaming service? Reading? Hobbies? And that’s all outside of your job, which of course nobody brings home with them these days. How successful does the Word look if based on its popularity in our own homes? Thank goodness popularity is not proof of success, even in our own homes!

Nevertheless, just as Paul’s encouragement to Timothy with the Word was not just a church thing, but a whole life thing, that same encouragement holds for us, too. Do you realize that the work of the Word in the church is synonymous with the work of the Word in your whole life? In other words, the success of the church depends on the success of the Word in each of our lives. The church that is successful is the one made up of people letting the Word dwell in them richly all the time. 

The work of the church is your light shining in the workplace. The work of the church is Bible stories at bedtime with kids. The work of the church is husband and wife focusing together on Jesus in their marriage. The work of the church is the neighbor you point to Jesus when she’s struggling. The work of the church is you promoting the blessings of our elementary school to other families with little ones.

It’s helpful that Paul points out the ways we apply the Word and put it to work in our lives. We spend the time reading and studying it so that we can be prepared, so that we can correct, rebuke, and encourage one another. So that we can be trained in righteousness. So that we – and many others along with us! – can be wise for salvation, the most important thing of all! And flowing from that certainty of salvation, we apply the Word so that we can be equipped for every good work.

But these blessings aren’t only for your benefit; God intends the way he shapes you with his Word to be a blessing to others, too. After all, when Paul brings about the conclusion of the Word’s work, what is it? “So that the servant of God may be thoroughly equipped for every good work” (v.17). And who do you suppose is blessed and served by good works? My neighbor. 

As we look around in the world today, do we see any need for our good works to make a difference? Absolutely! How can we rely on the world to carry out good works when the world has redefined what “good” is? Isaiah issued a warning regarding those who don’t know what good is. “Woe to those who call evil good and good evil, who put darkness for light and light for darkness, who put bitter for sweet and sweet for bitter” (Is. 5:20). 

The world doesn’t know what good is. We do. But if we aren’t allowing the Word to work in us to accomplish that good, then what right do we really have to sit back and whine about how bad everything in the world is? Change it! Do good! Let the Word work good in you for the good of the world! 

The same author of these verses to Timothy is the one who wrote to the believers in Rome, “Do not be overcome by evil, but overcome evil with good” (Romans 12:21). The Word will equip every servant of God thoroughly for every good work. Will you let it? 

When it comes to God’s work, popularity doesn’t indicate success. Neither do numbers. 

What determines success is the Word, when we put it to work. If you do – when you do – then you will know what success is. 

Rejection Is Not Proof of Failure

(Luke 4:16-30)

There were 1.46 billion iPhone users as of last year. TikTok has over one billion users. Netflix has 300 million subscribers. An estimated 203 million will watch the Super Bowl. 

Those are not small numbers. Yet, if we take those same number as a percentage of the total population of people in the world, the numbers take on a different look. Only 18% of the world owns an iPhone. Just 13% of the world has a Tik Tok account. Netflix has a a mere 3.75% subscribers, and only 2.5% of the people in the world will tune into the Super Bow. Suddenly those numbers don’t seem as large.

Nevertheless, we still wouldn’t claim that such numbers are an indicator of failure. Not at all! Those are very successful companies and services we’re talking about. 

So is it really fair for us to have an expectation for witnessing, or the Word in general, of a 100% success rate when it comes to conversions? Might we be a little too quick to conclude that the Word must have failed when it isn’t embraced every single time, but is instead rejected? 

That rejection doesn’t mean it failed. When we sow the seeds of the Word then, whether that work takes place among believers as we serve the found, or in witnessing to unbelievers as we seek the lost, rejection is not proof of failure. Heads up: we’ll look at the flip side of this in the next sermon post, which is that popularity is not proof of success. In this post, though, we give our attention to the matter of rejection when it comes to people’s reception of the Word of God. 

Rather than just seeing this post as an evangelism encourager or confidence booster, I want you to make it more personal. I want you to think instead of just becoming more comfortable talking about your Savior and your faith. 

Do you know why some in the world think Christians are weird? Because we are. We make it about as awkward as one could when talking about this stuff. We use weird words and terms that others have never heard. We struggle and waffle when someone asks us simple questions, like why we believe what we do. But since this whole subject is the most important thing, shouldn’t it also be the most natural thing for us to talk about?

I mean, let’s be honest, some of us are far more comfortable talking about far weirder things than Jesus and our faith. So let’s focus our attention on working to get comfortable with talking about this stuff so that it becomes second nature to us. We want to be able to speak about our Savior and our faith in him as effortlessly as we share a recipe or bring up last night’s big game, or as naturally as we gush about the latest new series that everyone’s streaming.

We rightly encourage each other when we remind one another that when others reject our message, it isn’t really us they’re rejecting, but Jesus. This account clearly displays that truth. Notice the rather abrupt change in how the people initially received Jesus compared to how it ended up. 

First, “the eyes of everyone in the synagogue were fastened on him” (v.20) and they “spoke well of him and were amazed at the gracious words that came from his lips” (v.22). Imagine having Jesus as  your guest preacher! Imagine how glued to him you’d be! He would have been unlike all the other teachers and rabbis. The Gospels tell us that people heard Jesus and were amazed because he didn’t teach like other rabbis, but taught with authority. He stood out. His teaching was riveting, and they were soaking it all up.

But, as Jesus continued preaching, their mood and reception of him changed. “All the people in the synagogue were furious when they heard this. They got up, drove him out of the town, and took him to the brow of the hill on which the town was built, in order to throw him off the cliff” (v.28-29). Quite a drastic change! If Jesus was a Netflix special, he went from being the number one streamed show to “leaving this month” – and all of this over the length of time it took him to preach one sermon! How does one go from such a meteoric rise to almost literally getting thrown off a cliff that quickly?1? 

There seem to be two significant matters that Jesus’ fellow Jewish listeners tend to take issue with. One, his family roots. “‘Isn’t this Joseph’s son’ they asked” (v.22b). They remembered he was just a local. One of them. Nothing special about his background, upbringing, or family name. 

Secondly, what appears to turn their effusive praise into furious rage is when Jesus communicates that God’s favor stretches beyond the reaches of his chosen Jewish people, often even skipping over them. Jesus illustrated that when he brought up the widow in Zaraphath and Naaman the Syrian. In those cases, God’s favor passed over his people onto Gentiles, those non-Israelite people from outside nations. 

So it will likely go with your efforts – if you haven’t already experienced it. When others find out your family roots – that you are a Christian, a member of God’s family, they may sour on you just as they did Jesus on that day. Then, after pointing out that the good news is for all people (yes, even the Hitlers of the world!), when you point out to those who scoff or write you off that this foolishness is for others who won’t reject it, that message may not sit well with them. While you likely won’t have to worry about being thrown off a cliff, you might get unfriended or unfollowed. You might get ghosted as your texts go unanswered. Those you used to get together and hang out with may not end up including you in their social plans much more. 

But just as it wasn’t in Jesus’ day, so neither is rejection today proof of failure. Otherwise, we’d expect to see Jesus go back to the drawing board and drum up a different game plan after this incident. But what do we see him doing in the rest of Luke and the other Gospels? 

The exact same thing. Luke tells us it was his custom to go to the synagogue, just as he had been brought up to do, and he would continue to do that. When he would no longer be invited to speak in the synagogue, he would preach anywhere. But he didn’t do anything differently. He continued to point listeners to the Lord. 

Let us do the same. Even when it’s hard. Which is always. It’s never easy, really, is it? One of the reasons it’s so difficult? 

Us. 

We make it more difficult. Consider an experience just about every one of us has had. You were having a conversation with someone you suspect might to be a nonbeliever. You aren’t absolutely certain, but from what little of her you know, that’s what you’d guess. In your conversation, she tosses you a softball, an opening that was custom fit to bring Jesus into the conversation, an opportunity so easy even a caveman could do it. 

But you don’t. 

Why? Because even though you saw the opportunity and you had a pretty good idea of how you’d go about it in your head, you fast-forwarded and anticipated her negative response. You pre-determined the outcome in your own mind because you were sure you knew how she would respond. So you ended up saying nothing. 

Sound familiar? When we drum up an imaginary negative response someone “will probably have,” we’ve just shut the door on that person’s opportunity to hear the absolute best news they could ever possibly hear in the gospel. Let’s admit that in a number of cases, we make this harder than it needs to be.

Because on the other hand, it couldn’t be any easier. We don’t have to figure out some formula; we just have to proclaim his promises. There isn’t a single believer who is not qualified to share the gospel message: Jesus died for sinners like us. It’s that simple. Jesus came to save sinners, which he did by living perfectly in our place and dying to pay for our sins. Because of that, we have peace right now and the joy of eternal life. It really is that simple.

But, there are a lot of things that are easy – that doesn’t necessarily mean we do them. Just because it’s easy doesn’t mean we’ll do it. 

So what motivates us to do it? The same thing that motivated Jesus: “The Spirit of the Lord is on me, because he has anointed me to proclaim good news to the poor. He has sent me to proclaim freedom for the prisoners and recovery of sight for the blind, to set the oppressed free, to proclaim the year of the Lord’s favor” (v.18-19). The spiritually poor need to hear the good news. Those imprisoned by the impossible demands of the law need to hear they’re free. Those without Jesus who can’t see the right religious path need sight. The exact same work that Jesus began on that day with one of his first sermons needs to be carried out by his people today. 

And what happened to Jesus himself will also happen to us: the message will be rejected. But unlike those wildly popular products and services I mentioned earlier, which aren’t very successful at all in terms of the percentage of the overall population, the Word that you share has a 100% success rate. It will not always result in conversions, but it will work 100% of the time. God promises it. His Word doesn’t return to him empty (cf. Is. 55). It always works. So let’s always work it, and let God be the one to decide what kind of results he’ll get from it.